RB to sport one-off livery in Miami
The Visa Cash App RB F1 team has unveiled a unique, colour-shifting livery for this weekend’s race in Miami as the sport approaches the first Stateside stop of 2024.
Red Bull's junior team, the RB outfit will race with a unique colour scheme this weekend in Miami. The one-off livery has been inspired by a product of their title sponsor, the Cash App Visa Chameleon Card. This customisable metal Visa prepaid debit card features an eye-catching rainbow pattern and has over 23 million active card users.
In association with Visa and Cash App’s marketing and creative departments, the Faenza-based outfit's design and paint team has come up with a stunning, one-off livery for the Miami race. The new livery sports an ‘oil slick’ look of the Chameleon Card and the vibrant colours of Miami.
Unveiling Visa Cash App RB’s new Miami livery, RB CEO Peter Bayer said: “Visa Cash App RB’s Chameleon Card livery is the perfect colour scheme for our first race in the US. Since the team’s Las Vegas launch in February, we’ve taken some big steps forward, and we’re bringing fans on an exciting new journey.
"That desire to progress and connect is shared with Visa and Cash App who are bringing people together in the sport through experiences that are unlike anything else out there. This incredible livery and the events surrounding its launch here in Miami demonstrate their commitment to the team and F1, and we can’t wait to see the Chameleon VCARB01 in action this weekend.”
So fresh and so clean 🧼 The Miami livery you didn’t know you needed 🇺🇸 pic.twitter.com/hH1yoQIdRy
— Visa Cash App RB F1 Team (@visacashapprb) May 2, 2024
Commenting on the new livery, Catherine Ferdon, CMO, Cash App added: “We’re thrilled to be in Miami for Visa Cash App RB’s first US race of the season. It’s important for us to engage with the racing community and enhance the fan experience in real life.
"Whether that’s at one of our in-city pop-ups or art installations, or through an exclusive discount, we’re committed to supporting the growing culture of the sport in the US through this partnership. We’re especially revved up to unveil the Cash App Visa Card-themed livery – a physical embodiment of the team’s name – and have high hopes for our team on race day.”
Cash App is also supporting the F1 Academy, the all-female race series which will race at the Miami International Autodrome this weekend. The Visa Cash App RB car of Amna Al Qubaisi will also feautre the one-off Cash App’s Chameleon livery.
