richard_leeds wrote:The only possibility of victory is if F1 teams, circuits and FOM need to return to free to air to get viewer numbers to satisfy their sponsors.
I wonder how many teams' sponsors are heavily dependent on the UK market. McLaren come to mind, since their Santander sponsorship seems to be entirely geared toward the UK, but what of the others?
Surely many of the sponsors target the UK market along with the rest of the world, but I'm talking about those who are primarily targeting the UK. What I'm getting at is that if the UK is, say, 5% of the F1 market, and the Sky deal reduced that number by, worst case, half, then the average sponsor is only looking at a 2-3% drop in penetration overall, which is within the yearly fluctuations of the viewership anyway. And of the viewers who drop out, you of course have to ask if they were ever in the sponsor's demographics to begin with. That is, Mercedes or Tag Heuer probably don't care if someone who can't afford the price of Sky drops out of the market, harsh as that may sound; though someone like Santander might. That's what I meant when I suggested that the Sky viewership might well be more valuable to many sponsors, even if it's smaller.