you might imagine that Sky viewership is greater among the wealthy, but what I do know is that If I walk down my street, I see perhaps one in 30 houses with a Sky dish, but if I take a walk around one of the local "council" estates, I see a much higher percentage.
It appears that it's not so much about disposable income here, but more about the cards one is dealt in life.
Don't get me wrong, I am a closet socialist, and in favour of sharing the wealth around, but when you have a properly developed society, you will always have those who are taking advantage of the system.
I'm happy to pay my taxes to support both those who need it and the few who take the P*&s but the supposition that posession of a sky subscription means you're likely to fork out for a new car/tv/tyres/computer/mobile etc. as a a result of watching F1 is ill founded, at least here in the UK.
For what it's worth, I COULD afford a Sky subscription, but being a man of principle, I am willing to cut off my nose to spite my face, and refuse to pay Murdoch's evil empire a single penny, so 2012 will be RIP F1 for me.