gridwalker wrote:I'll cheer for Legally Lotus on the day that I buy a fake Rolex and wear it with pride...
WhiteBlue wrote:gridwalker wrote:I'll cheer for Legally Lotus on the day that I buy a fake Rolex and wear it with pride...
This sounds a bit like comparing apples with bananas. One is simply an illegal rip off, the other is a risky branding strategy that may or may not be ill advised. I still do not see what is cynical about it.
The Dictionary wrote: cyn·i·cal (sĭn'ĭ-kəl)
1. Believing or showing the belief that people are motivated chiefly by base or selfish concerns; skeptical of the motives of others: a cynical dismissal of the politician's promise to reform the campaign finance system.
2. Selfishly or callously calculating: showed a cynical disregard for the safety of his troops in his efforts to advance his reputation.
3. Negative or pessimistic, as from world-weariness: a cynical view of the average voter's intelligence.
4. Expressing jaded or scornful skepticism or negativity: cynical laughter.
Ciro Pabón wrote:freedom_honda wrote:another new entry.
http://www.pitpass.com/fes_php/pitpass_ ... t_id=38123
I've already lost count how many teams has submitted an entry for next year. =S
Pete Aron is the "screen name" of James Garner in the movie Grand Prix. Yamura is the "screen name" of Honda, as Nino Barlini is a fake name for Lorenzo Baldini.
I remember Aron going into the pool at Monaco in the movie... BTW, he raced a few races after that film.
The legendary brown overalls of Ferrari-Manetta are as fictional as the Jordan-BRM team. Manetta was the team director for Ferrari in the movie, and Jordan-BRM was the team of Scott Stoddard (maybe inspired by Jim Clark, who also appears in the movie).
WhiteBlue wrote:"Selfishly or callously calculating" were the criteria used to support the claim that re branding is cynical.
Let us investigate that in greater detail:
We are dealing with a business that intends to pick up a sporting competition in the highest catagory of motorsport with a switch to a budget probably 20 times what they currently have.
They are making a bold move there by any means. If they fail their names will suffer like Walkinshaw or Prost's did when they went bust. It doesn't matter what brand they use imo. Prost used his own name and Walkingshaw Arrows. Both finished their reputation as good business men. By using a brand with high recognition you simply up the stakes. If you fail, the shame is even bigger.
What is being selfish and callous about it? If a new team would disregard the greater good of F1 as a whole and the welfare of other stake holders by re using a famous brand name I would agree with the label. As it stands I believ the word cynical is misplaced.
Conceptual wrote:Does it really matter what name is on the car?
I mean, who cares really?
DaveKillens wrote:In this day and age, any organization goes to a lot of trouble and expense to copyright and protect their name. It is for this very reason we now see, where people seek to ride on the back of a name recognizable to the public. I can understand the business reason for such a decision, but in the end, it's pretty low and pretty cheap.
What's interesting to me is the timing, how all of a sudden in just a few weeks all these famous names are popping up. Is it a coincidence, or is there more behind it? My belief is that someone is encouraging such behavior. It could be Max, it could be Bernie, but these teams are under the impression that by using a famous name, it enhances their prospects in gaining admittance to Formula One.
And all this leads up to my worse-case scenario, where next year we will not see Ferrari or McLaren, but instead replaced by Lotus, Lola, Brabahm, March, and who knows what else.
bjpower wrote:.... I cant see how any team can hold there head up high when they have robbed the name of there team from someone else.....
DaveKillens wrote:.... My belief is that someone is encouraging such behavior. It could be Max, it could be Bernie, but these teams are under the impression that by using a famous name, it enhances their prospects in gaining admittance to Formula One....
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