timbo wrote:Supposedly their marketing department doesn't view F1 WDC or WCC title as significant for the brand.
or they don't value what the F1 brand will bring to BMW in the next 3 years.
Remember, BMW is about prestige, exclusivity, a show of success. F1 under 'budget cap'-like costs is no longer exclusive to only the best (and as such BMW proving to beat the best), but to any lower level teams who can put 40-80mil of sponsorship together.
How would the board perceive the negative PR and brand damage, were BMW lose to worldly unknowns such as Campos-Meta, Manor, or USF1?