Fil wrote:or they don't value what the F1 brand will bring to BMW in the next 3 years.
Remember, BMW is about prestige, exclusivity, a show of success. F1 under 'budget cap'-like costs is no longer exclusive to only the best (and as such BMW proving to beat the best), but to any lower level teams who can put 40-80mil of sponsorship together.
Based on your logic I really don't see why BMW participate in any touring car events. I mean, losing to SEATs and DAEWOOS/Chevrolets has got to be bottom of the barrel. They would be better off competing in the LeMans series or maybe DTC. Or some new form of motorsport which pushes the ethos of their 'Efficient Dynamics' campaign. Or perhaps take the highroad on not compete in motorsport at all?