Likewise, I used to be massively against the return of Lotus (publicly stating that they were standing on the shoulders of giants) but I have warmed to the team because of the openness they have demonstrated over the season that has given us a much more intimate view of the team than I have seen from any other organisation on the grid. I have found it hard not to like the new Lotus, even if I have misgivings about their branding.
If the Lotus name must return to the sport, I would much rather that a plucky group of independents pick up the mantle keft by the former kings of privateers, rather than a large and faceless corporation who are only interested in reviving the brand as a marketing exercise.
Having checked the Group Lotus website, I am appalled by the fact that they are trying to claim the racing heritage as their own. Even before the internet penetrated into most homes and business premesis, it was still incredibly easy to find out that Group and Team Lotus were separate entities. This fact must have been published in dozens of books prior to the Proton/Group Lotus takeover and had slipped into the public consciousness (I discovered this little fact from my dad when I was just 9 years old), so it staggers me that such a massive corporation failed to discover this when they were researching the acquisition : surely they had lawyers available to assess the intellectual property and trademarks that were bound to their purchase?
Maybe they saw the Team Lotus brand as a lapsed identity that they could quietly usurp at a later date, but it is still an incredibly callous and inappropriate way to try and capitalise on one of the greatest names in engineering.
I hope Tony and Co succeed in their endeavour, not because I think they are worthy of the name, but because I think they are the most deserving of the chance to prove that they are.
"Change is inevitable, except from a vending machine ..."