Asian market is a lot more sophisticated than what you think. The rich Asians like cars which are expensive, loud and exclusive.JohnsonsEvilTwin wrote:I disagree marcush,
Because a 35k R300 is firstly cheaper to buy than a 100k Porsche GT3, it's also easier and cheaper to maintain and is probably quicker where it matters too. It's like comparing a C-Class mercedes with an S-Class. They are luxury cars, but at different ends of the spectrum to each other. Porsche aren't worried about Caterham and vice versa.
What you need to understand here is this company builds cars in sheds with a bloke called Dave screwing them together. With Fernandes in charge, this will change gradually as he wants a platform to enter lucrative Asian markets.
Caterham is a minnow, but it has potential to fill the void now Lotus appear to have lost the plot and gone Porsche and Ferrari hunting.
Anyone saying it signals trouble, doesn't know how Caterham were teetering on the brink for ages.
Cant really speak for all Asian, but as someone who have been living in Asia for the past 40 years, all I can say is that the Chinese doesnt believe in cheap track cars like Caterham (I dont think you could really call it a sports car in asia). If there is really a market for cheap track car, I can bet you that the Chinese or Indians will make them faster and cheaper.feynman wrote:Can I just quickly check, is this in an official capacity that you are speaking for all Asians? Did all Asians have a meeting and decide what car they wanted?
The point of a free-market is its diversity
You are saying that everyone that wants a sports car automatically has 150 to 300 grand spare? And of everyone that doesn't have that kind of money, none want a sports car. I don't think that sounds correct.
So yes, exactly, 'the Asian market is a lot more sophisticated than what you think', couldn't have said it better myself, and if Fernandes and Ali can walk the talk, and successfully bring new, exciting, products to a very specific sector of that market, an expanding and increasingly affluent and prosperous middle sector, with a little extra discretionary income to spend on toys, then the company easily stands a reasonable chance of doing quite well for itself.
I liked Team Lotus under Tony. Sad it is comming to an end.We hear that the two Lotus parties have now reached an agreement and next season Team Lotus will become Team Caterham AirAsia and will remove the CABC logos from the cars in the next few days. This will open the way for Renault F1 to change its name to Lotus of some kind and is the first step towards allowing the team to change the chassis name from Renault to Lotus.
Official confirmation of this is expected shortly.
http://joesaward.wordpress.com/2011/08/ ... and-lotus/
Users browsing this forum: CCBot [Bot] and 6 guests