If Hamilton signed in 2010 (if I say) we would have heard the same story about "championships" and not a "journey". You are being unfair here and I believe you know it. MSC said the same thing about "journey" and "mission" from the first year, and how Mercedes was a running project.
Criticism is being leveled at Daimler because everyone expects more from this huge automobile manufacturer, and their failure to produce a winning F1 team is stunning to be honest. Having in mind that they consider the BAR team to actually be Mercedes that is.
Instead of focusing on helping the team improve they write silly excuses Grand-Prix in and Gran-Prix out to cover up their inability and utter failure to produce a winning machine. We have seen this team fighting with the Torro Rosso's, and yet they continue to lie through PR statements and interviews about the team "moving forward".
In addition, the team signed a guy that posted telemetry on twitter. And on top of that the signed Lauda to spy on the team, being in a "management/James Bond" fusion role to make it better. They weren't even able to properly announce Hamilton's arrival, such is their level of incompetence.
Sorry Fox, I am not going to find excuses for them no more.
"Being second is to be the first of the ones who lose." - Ayrton Senna