Well, at a time when Stability was the need of the hour with subtle evolutionary movements around, it appears that the unsettling news is going to create another mess.
He says, he isn't looking at a 24/7 role and looking for something more like a consultant.
Even if he were to take up 24/7 role, what are they really going to achieve with Brawn? When he leaves, they would be back to square.
With Allison out, all the changes that he had put together will come to naught. New leader comes and new structuring will come in place. That means, development and progress takes a hit and we would once again here, "OH, we rebuilding the team under new leadership", that means more frustrating times to the team and to the supporters.
They need to handle this renaissance with a lot of open mindedness and think beyond, the stupid prejudice of
BEING ITALIAN IN EVERYTHING (LinkedIn says so too). In modern times, to be able to succeed at a global level, you got to be thinking broad and utilize talent available from everywhere. I guess they are not alone with their stupidity (
Honda rejected McLaren advice to hire external staff). They are still running it like a classical F1 team of yore and on the contrary if you look at Mercedes, they are continuously evolving and moving in newer directions, even after Brawn left. Look at Red Bull, their world didn't fell apart when Newey stepped aside late last year.
Ferrari needs a strong, high performing culture and structure from ground up, so that they don't get affected when their top most leadership departs. They need more creative people in their ranks (may be they do, but it's not obvious), because every time there is an avenue of a loop hole that opens, it is someone other than Ferrari who cashes in first. More recently, the tyre pressure tricks that they couldn't get a hold on and there are plenty of examples in the last many years. It seems that they get so immersed in their problems, they are not receptive to avenues opening up to be explored. Whenever they say, the new car is bold concept, it ultimately ends up telling a story that, they REALLY don't know what they have put together and it is a difficult car to manage, on the edge and stuff like that.
If they indeed hire Brawn, then they should definitely hire him as a consultant. Not to the racing team on the road. But for the internal efficiency and restructuring purposes. There seems to be some kind of rot in their design, engineering and operations system that has got built, ever since he departed. But, he is a man of long term plans. Would Ferrari be OK with another long term rebuilding process?
They have been running the Ferrari Driver Academy forever, but hasn't managed to induct even one single talented driver from that. Whereas, Red Bull has been cashing in beautifully with their investment on the young drivers. Again, that shows, they don't know how run that part of the business either.
The bigger and the immediate problem however is, who is available to lead them as Technical Director? Should it just be one? There are very few options in the market and I believe they should
PLAN FIRST and then HIRE, rather than Hire many and then plan. This is where Brawn can help them. When Steve Balmer left Microsoft and when they started hunting a new leader, they also quickly realized that, the kind of system that has got built into Microsoft, any outsider would get screwed royally and hence went for someone who was an insider,
WELL RESPECTED and the one who knew what kind of political rot is prevalent in the company. It would be one example for Ferrari if they are really interested to look within, to identify
AN INTERNAL, HIGHLY RESPECTED and SUPREME MAN MANAGERcandidate, not the one who licks the a** of the president. But for the longer run, they still need to identify problem areas, identify gaps and then solve the problems and fix the gaps.
I was looking through Mercedes company and they have people like John Owen (Chief Designer), Geoff Willis (Technology Director), Aldo Costa (Engineering Director), Mike Elliott (Head of Aerodynamics), all reporting to Paddy Lowe (Executive Director, Technology). And they have someone like Andy Cowell who heads the HPP (PU) division. Below these guys, they also have a host of others, whose names are not big, but when you look through their LinkedIn profiles, they look significant with respect to their experience of having worked under many other F1 teams. So, you see why they are really succeeding in all directions. Ferrari really lags that kind of intellectual horse power. That is why, it is important to carefully plan what they want to do and go with more current and futuristic ways of running the team. Hope they do.