Lotus F1 have today announced a new partner in the name of Saxo Bank, a Danish investment institution that is also well known for its sponsorship in the cycling world.
With another financial backer on board, the team looks set to start 2014, even though financial struggles led people to suspect the team would have trouble to make it to the first race of the season. The big debt the team currently faces is very certainly not helping to squash that thought.
Team Principal, Eric Boullier announced today "We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Tinkoff-Saxo.".
"Saxo Bank is taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship."
Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank: "Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world’s most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year."