Disappointments of 2007 power our desire to do well in 2008 - Fry

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After a year where the Honda Racing F1 Team failed to live up to their own expectations, the team has made a number of changes in their technical staff. With the new RA108, Honda hopes to return to their 2006 form. Nick Fry, Chief Executive Officer, talks about the expectations of the team and the changes that have been made.

“Following a year where we failed to live up to our own expectations, the team has made a number of key appointments in the second half of 2007 to strengthen our existing resource as well as bringing on board new knowledge and different experience. In particular, the arrival of Ross in the position of Team Principal has brought new impetus and confidence to the whole organisation. This time last year saw the beginning of a downward curve for us and there is a determined sense that this year we are back on track. We have done everything possible to honestly address the issues, which we have to view as valuable experiences which have helped to put us in better shape for this year and for the years ahead. Every area, from technical and aerodynamics to marketing, has been strengthened with world class resource. The disappointments of 2007 power our desire to do well in 2008.

“I am very pleased for our whole team that their hard work has resulted in the RA108 meeting all its design targets on paper. We now need to work hard between now and Melbourne to make sure that those translate into good track performance and to discover whether these targets are sufficiently high compared with the achievements of our competitors.

“Today also sees the introduction of earthdreams, a global cause related marketing programme inspired by the Honda Racing F1 Team and evolved from the 2007 “myearthdream” initiative. earthdreams’ mission is to harness the power of dreams by supporting, investing in and empowering inspirational projects that have a positive impact on the world around them which will be supported by Honda and its partners. We have already informed projects that have been supported by earthdreams so far and we look forward to working with existing and new partners to contribute to those good causes. In particular I would like to thank Seiko on behalf of the recipients for their generous contributions and support.”


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