As I understand it Caterham would buy the team. The team would start racing in white with orange stripes.raymondu999 wrote:Imagine the legal issues if suddenly Caterham Racing decided to sue them for use of the Caterham name
Tony Fernandes is in the midst of a takeover of Caterham, who own Caterham Racing, so not really.raymondu999 wrote:Imagine the legal issues if suddenly Caterham Racing decided to sue them for use of the Caterham name :P
An intelligent post! However, the Fernandez/Lotus has much less to lose than the Lotus that actually sells cars. Safe to assume there will be no immediate change. Sponsors will be happy to avoid sponsoring ANYONE involved in a court battle. Short-term loss for Fernandez, long-term gain. Nothing but loss for Caterham. Pity for them.Fil wrote:This deserves its own thread, away from the technical discussion of the T128.
Team Lotus linked to Caterham tie-up
Has an F1 team ever change its official entry name midseason before?
Is it allowed?
Re-branding is a huge deal.
Not just for the FIA/FOWC and the fans, but most of all for team sponsors/partners. Not only are they no longer associated with the Lotus name for which they signed up, but all their invested marketing collateral for the year is ruined too. Not to mention any momentum they've built in the year's marketing & branding activities thusfar.
The costs of a re-brand are far-reaching and will break many contracts.
It's not as simple as losing some historical constructor prize-money & adding a couple splashes of paint..
Is this a cheaper option for Fernandes over a long legal battle? What's the ulterior motivation?
If true, this is a far cry from the warlike defiant cries of 'we are Team Lotus' earlier in the year..
I don't think Caterham would losedonskar wrote:An intelligent post! However, the Fernandez/Lotus has much less to lose than the Lotus that actually sells cars. Safe to assume there will be no immediate change. Sponsors will be happy to avoid sponsoring ANYONE involved in a court battle. Short-term loss for Fernandez, long-term gain. Nothing but loss for Caterham. Pity for them.Fil wrote:This deserves its own thread, away from the technical discussion of the T128.
Team Lotus linked to Caterham tie-up
Has an F1 team ever change its official entry name midseason before?
Is it allowed?
Re-branding is a huge deal.
Not just for the FIA/FOWC and the fans, but most of all for team sponsors/partners. Not only are they no longer associated with the Lotus name for which they signed up, but all their invested marketing collateral for the year is ruined too. Not to mention any momentum they've built in the year's marketing & branding activities thusfar.
The costs of a re-brand are far-reaching and will break many contracts.
It's not as simple as losing some historical constructor prize-money & adding a couple splashes of paint..
Is this a cheaper option for Fernandes over a long legal battle? What's the ulterior motivation?
If true, this is a far cry from the warlike defiant cries of 'we are Team Lotus' earlier in the year..
Good point. 2006 saw West McLaren Mercedes become Team McLaren Mercedes mid season. However there has been a change in Concorde Aggreement since then.Fil wrote:Not exactly.. Spyker, through the buyout, officially (in F1 terms) became title sponsor for the final 3 races of 2006.
The team was then 'Spyker MF1 Racing'.
Only for the 2007 season did they actually become Spyker F1 Team.
A livery change, midseason, required the unanimous approval of all teams. I'm not sure if there are provisions in F1 for a name change of this magnitude.
Caterham Racing Team Lotus Renault, anybody? :wtf: