feynman wrote:Can I just quickly check, is this in an official capacity that you are speaking for all Asians? Did all Asians have a meeting and decide what car they wanted?
The point of a free-market is its diversity
You are saying that everyone that wants a sports car automatically has 150 to 300 grand spare? And of everyone that doesn't have that kind of money, none want a sports car. I don't think that sounds correct.
So yes, exactly, 'the Asian market is a lot more sophisticated than what you think', couldn't have said it better myself, and if Fernandes and Ali can walk the talk, and successfully bring new, exciting, products to a very specific sector of that market, an expanding and increasingly affluent and prosperous middle sector, with a little extra discretionary income to spend on toys, then the company easily stands a reasonable chance of doing quite well for itself.
Cant really speak for all Asian, but as someone who have been living in Asia for the past 40 years, all I can say is that the Chinese doesnt believe in cheap track cars like Caterham (I dont think you could really call it a sports car in asia). If there is really a market for cheap track car, I can bet you that the Chinese or Indians will make them faster and cheaper.
I am not saying they Caterham wont be able to sell a few here and there, but I just dont see how Asia will suddenly become lucrative market for caterham just because there is Team Lotus name to it.
Just did a quick check on Caterham website and apparently in Asia they only have distributor in Japan and Thailand. What happen to India and China?