Just_a_fan wrote: ↑
Sun Dec 22, 2019 12:42 am
Mudflap wrote: ↑
Sun Dec 22, 2019 12:09 am
do AM bring anything other than money and a badge ?
Don't underestimate the value of the badge/brand. Look at Ferrari, for years they made decidedly "m'eh" cars that sold solely on the name/badge.
Hmm I'm trying to get my head around what they are trying to get out of it.
The way I see it the badge is not really that important any more when it comes to such cars. It is certainly something that can make a hatchback stand out among 10 other similar hatchbacks with virtally identical specs but is it really a thing when talking about multi milion cars?
Is AM's involvement more than just an attempt of boosting its brand image? There's no secret cars such as Valkyrie do not turn a profit and AM are (again) in dire straits.
The other thing I image a company could gain by setting out to design a hypercar is technical experience but this does not seem to be the case with AM only looking after trivial elements such as interior trim and door hinges (yes, really).
So what exactly is their motivation? There's no doubt the car is a fantastic piece of kit but I fail to see how it is going to help a struggling company..
I suppose same goes for their F1 incolvement - is that just money paid for a big ad on the rear wing? If that's a viable marketing gimmick why aren't other automotive companies doing it? Say Ford sponsoring Haas..