I just read a small article in this month's F1 Racing magazine, called "lost in Translation". For those who don't read it, the column "translates" F1 jargon and business discussions in to terms that your average joe can understand and make sense of. This month's one is quite interesting:
Martin Witmarsh, Mclaren CEO says:
" We're not commenting on the future of the West branding. We're expecting to see other sponsors come into the frame on a long-term basis. Could one of these be a drinks manufacturer? It could well be..."
The magainze translates this as:
"You guys in F1 Racing got that Johnnie Walker story spot-on last month. The West logos will disappear after July 31 2005. New Sponsors Diageo, in the form of thier Johnnie Walker whiskey brand, will appear on the airbox in time for the first race [after the tabacco ban] and they'll have the option to increase their commitment during the season"
Silence is golden when you don't know a good answer.