RonDennis wrote: ↑
Fri Jan 03, 2020 4:27 pm
M840TR wrote: ↑
Fri Jan 03, 2020 11:11 am
$50 million from BAT with higher commitment for 2020. If it leads to $75 million deal then that's basically a Vodafone level deal. No wonder they called it 'principle partnership.
I highly doubt it's $50 million. These figures are incorrect most of the time.
https://www.racefans.net/2019/11/29/mcl ... l-in-2020/
Funny how they now claim $50 million, while they recently talked about over $20 million.
RaceFans understands the deal, worth over $20 million, will not involve title sponsorship of the team. McLaren is to retain the papaya orange colour it reintroduced last season.
These sponsor contracts are allways complex and filled with bonuses for different agreements which both companies sign. We must take into an account that BAT changed their exposure many times during the season, sometimes not being present at all, then being as a second sponsor (while the main space was empty), and then taking the main place with their various brands such as Vype and so on. Now the question is if they have paid more for that race weekend where they showed their logo on the sidepods, or were they just substituting for the time when Couche Tard and Seven Eleven took the space due to the politics. If bigger numbers were paid for greater exposure + good season target with 4th in WCC, then 50 million dollars might be close to what they gave in the end. Ofcourse noone knows for sure, except for Mclaren and BAT.
Eitherway, if the deal was actually worth 20-30 million, maybe this season they increase it to 50. All and all, Zak did good enough job to secure BAT in the first place.
For the sake of the team i really hope he manages to pull something out of his hat to replace Petrobras and SAP. Kenwood is allredy been taken care of with a substitute if im am not mistaken.
The only thing that makes me worried is that all long-lasting partners of Mclaren which were on the car 10+ years are leaving the team. Its all well and good, if they manage to substitute them with new brands, but problems arise because this new brands are not necessarely loyal enough to stay with the team for long term.
Arrow could be a future title sponsor in a disguise, but i personaly dont know if they are big enough as a company to finance Mclaren with a title deal.