bauc wrote: ↑
Tue Feb 11, 2020 1:50 pm
I don't understand why people keep ''worrying'' about this Coca Cola sponsorship with Mclaren, there are so many other sponsors now present on the car and nobody mentioned them but Coca Cola is mentioned like it is a title sponsor in question which is not.
I wouldn't say anyone is "worrying." They're a big company that joined as a sponsor in the middle of the abysmal 2018 season and gave people hope that McLaren might actually be capable of turning it around. And then when they renewed for 2019 people thought, hey, maybe if this works out they'll become a title sponsor. But IMO it's also just kind of odd because most sponsorship deals renew at the beginning of the year, and if a company chooses not to re-sign then they are removed as a sponsor around 1/1. And this appears to be the second time that Coca-Cola stays listed as sponsor until the day the car is launched. I'm probably reading too much into it but it suggests to me that they're actively negotiating with Coke to extend or expand the deal and just can't it done.