F1technical.net

After writing a book about road safety
http://www.f1technical.net/news/2303 Fisichella also launched a parfum. I've bumped into the site of the company who makes the Fisichella fragrance: http://www.deborahgroup.com/inglese/fra ... isichella/

But I do believe that they used a lot of make-up and photoshop to make Fisichella look like this on the poster

i think with a bit of makeup even i can look good......

Yeah, he even has his own brand of beer (June issue of F1 Racing).

I was just wondering...does it work on anyone? If your favourite driver (or whatever) comes out with a brand of beer, cologne, clothing line, etc., would you go out and buy their products?

If it's good beer I'll drink it, but buy beer, parfum etc... just because it has the name or face of one of my favourite drivers: NO! If you like it and its of your favourite driver that is a nice extra, but I wouldn't buy anything if I don't like it.

You have Ferrari parfum as well and it smells horrible, but is sold a lot, just because of the name Ferrari.

does it smell like a sweaty race car driver

If I were going to buy wine and it was all the same price I know I'd try 'Trulli'