JordanMugen wrote: ↑
Mon Jan 18, 2021 5:43 am
Mclarensenna wrote: ↑
Thu Jan 14, 2021 11:20 pm
Every top team manager adopts this budget is king and we will do everything in their powers to sell sponsors to increase budget. Zac Brown the last few years his sole mission seems to increase budget with sponsors, increase facilities, increase investor budget getting investment all over the world, even by leasing factory even and fights tooth and nail for more budget/decreasec cost cap. He knows you cannot under any circumstance compete with much smaller budget and infrastructure deficits.
The purpose of the Renault (Alpine) F1 Team is to promote Renault or Alpine, not
to promote DP World, Infiniti (who were paying handsomely at Red Bull Racing for major signage), Castrol, Microsoft or others. The major Renault branding on the car reflects this motivation.
There is CLEARLY a division within Renault where they do NOT
see Infiniti as Renault's prestige brand for instance, but rather as Nissan's prestige brand (and instead will place Alpine as Renault's prestige label, equivalent to Citroen's DS or Volkswagen's Audi), and that Nissan-Renault relationship is rather strained for a variety of reasons.
Sorry but Mercedes, Redbull, Ferrari, Mclaren, Racing point, the top teams in F1 all do not display their own company on the rear wing. Only Renault has the past 5 years.
And that is why Renault ended up 5th in 2020
The reason is simple. That rear wing spot is generally worth 20-30 million alone.(let alone other spots on the car) Those profits are then used to develop the car further making it faster.
Mercedes sold that rear wing spot in 2010 amongst the other advertising spots on the car. They used all the profits to drive the Mercedes forward till they eventually became the most unstoppable team from 2014-2020
On top Mercedes since 2014 have received billion of dollars in free advertising from winning the world championship every year.
So yes you can try the Cyril approach, not to do any work and not fill the renault with sponsors like Merc does. You then have a much more restrained budget, end up coming 5th after 5 years and get very minimal advertising exposure even with Renault plastered all over the car and rear wing.
Or the Merc approach which Merc proved works. Sell every single spot on that car, use all those profits to win championships and then get billions a year in free advertising year after year going on 7 years now.
https://www.autosport.com/f1/news/13913 ... t-revealed
"2017, representing an AER (Advertising Value Equivalent) of £3.4bn for its parent manufacturer and the team's partners."
The proof is there clear as day. The Renault formula does not work and failed cataclysmically the past 5 years.
The Merc formula is a proven winning formula hence why Ferrari, Redbull, Mclaren, and racing point all seem to follow it.