To drill down on a long winded beat around the bush media articles.bas550 wrote: ↑Tue May 17, 2022 10:07 amIt's tough to put a definitive dollar value on how much a team generates in brand exposure, as much of the running of an F1 team is written of as marketing by parent companies, but here are some quotes. Also lets be quite clear that no board would actually sign off on spending hundreds of millions a year with no guarantee of a reasonable return on investment just so they can go racing.NicoS wrote: ↑Tue May 17, 2022 8:09 amCan you supply any data the supports your claim?
Obviously without supporting information we can assume the statement to be non fact constructed in your own mind?
https://www.motorsport.com/f1/news/anal ... 8/3049999/
“I don’t want to say the precise number, but the marketing contribution from Daimler is around 10 percent of revenue,” Toto Wolff told Motorsport.com.
“Which is a fraction of the exposure they generate. It makes us profitable. The revenue growth is encouraging, and we’ve seen it in all sectors.
https://the-race.com/formula-1/f1-teams ... s-mclaren/
It's also estimated that Red Bull's investment in F1 around doubles their marketing exposure.
Now with Netflix (yes yes...) exposing many more people to F1 and starting to tune in more and more, and the way the world of marketing is evolving quite rapidly, and the changes Liberty has made (for better or worse), Zak Brown is quite literally on the money that in a few years an F1 team will be worth billions. Frankly speaking the F1 team is Mclaren's best asset right now. Same goes for Renault/Alpine
marketing does not generate bottom line income. your statement "Those 4 teams you named now all make more back in marketing than they put in it at this point" is totally false.
yes, the exposure does provide marketing opportunities, does this translate to increased sales to offset this "marketing project"
How does MB sales growth compare to industry average over the last 5 years?
as for Mclaren, the whole business was built around F1 right from the beginning. it always was the only asset.