F1 Sponsorship - follow the money!

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OneAlex
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Joined: 24 Oct 2015, 13:31
Location: England

Re: F1 Sponsorship - follow the money!

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Heineken have been confirmed as a new global sponsor of Formula 1, with the multi-year partnership to start at this year's Italian Grand Prix.
The deal includes track-side Heineken branding as well as TV adverts, live fan experiences and more - while the Dutch brewing giant will be F1's exclusive beer partner, having access across the majority of events.

It will begin at September's Italian GP, which has been renamed Formula 1 Gran Premio Heineken D'Italia 2016, and from 2017 onwards the company will be the title sponsor of three grands prix.

....Heineken's logo, however, will not be visible on any teams or cars.
http://www.skysports.com/f1/news/12433/ ... rship-deal


Damn, there's goes my green car fantasies...

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FrukostScones
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Joined: 25 May 2010, 17:41
Location: European Union

Re: F1 Sponsorship - follow the money!

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Heineken whacko overpriced (guess why :mrgreen: ) sh*t beer. I hope the anti-alcohol EU-nutters lobby groups kill this deal.
Finishing races is important, but racing is more important.