Isn't Ferrari, BMW Mercedes biggest market in the world the U.S?
Maybe if you're comparing US to a single country (say Italy), but if you compare the US to a region (say, Europe or something similar), then no.
This is from Mercedes' official site (2005 figures):
n Western Europe, sales increased through April by two percent to 248,100 units. In the U.S., sales rose by 16 percent during this period, reaching the record figure of 72,500 units. The Mercedes Car Group also set a sales record in the Asia/Pacific region, with sales increasing by 23 percent to 44,000 units.
http://www.daimlerchrysler.com/dccom/0- ... 0-0-0.html
Compare the figures for W. Europe to US
As for BMW, I looked quickly, and I found their data for year 2000 (yeah, I know)
The ten biggest BMW sales markets in the year 2000 were (in order of sales volume). Germany with approx. 240,600 vehicles (an increase of 0.2 percent over the previous year), USA with 189,423 vehicles (plus 22 percent), United Kingdom with approx. 68,300 (minus 3 percent), Italy with approx. 43,900 (plus 10 percent), Japan with approx. 35,900 (plus 2 percent), France with approx. 33,900 (plus 7 percent), Spain with approx. 27,600 (plus 18 percent), Belgium with approx. 22,400 (plus 19 percent), South Africa with approx. 16,200 (plus 13 percent) and Netherlands with approx. 14,500 vehicles (an increase of 5 percent over the previous year).
http://www.autointell.com/european_comp ... s-2000.htm
(again, I looked at the first thing I found, sorry)
The point I was trying to make is that those brands do not need that type of advertisement. They are well known in the US. India is a different case. Right now, it is emerging as one of the biggest economies in the world, and many millionaires are popping up all over India - and it is those people that BMW, Mercedes and Ferrari (and, of course, Toyota ) will have to win over.