Out here on the Wet Coast, it has usually be a bonus to watch the early season races on a Saturday night (with a cold fermented malt beverage or two). The switch to the later start has basically killed any audience in western North America, 2:00 am start....ugh. Not done much for the east either, 5:00 am.
So much for Mr. E trying to generate any interest west of the Atlantic.
Once it gets back to Europe, we will adapt to 4:30 am starts (resistance is futile) which in its own way is good. It lets you watch the race and have breakfast before anyone else in the house is up and it doeesn't affect the rest of the Sunday schedule. Fine for us fans, but to reach a wider audience....not a chance.
Mr. E.......ya blew-it. Try to sell this to major sponsors and the manufacturers.
Personal motto... "Were it not for the bad.... I would have no luck at all."