I completely agree with you on the badge pricing thing. Even with the same basic platform, the price differences are substantial. I suppose the quality of sheet metal might be different for the Polo and the A1, along with the quality of the interiors. What say? Here in India, the VW group has launched the Vento (which is basically an extended, 3-box Polo) and Skoda have launched the Rapid, which are essentially the same cars, but with a price difference of over $3000-3500! I have a Vento petrol, which is pretty well equipped and I can't see how it can be that much more than the Skoda Rapid? The only obvious difference is in the interior plastic quality and the infotainment systems. And, of course, the 'Volkswagen' insignia carries more badge value than 'Skoda'.JohnsonsEvilTwin wrote:Right, but how do VW AG justify their premiums on higher brand like Audi in comparison to say Skoda?
Most people will know Skoda has VW engineering throughout, it is infact a rebadged VeeDub. The Fabia/Polo/A1/Ibiza are all pretty much the same car with wildly variating price tags...
....But from most reviews, the A1 is a Polo in all but name. Some A1's fare worse on ratings due to the oversized alloys.
I will accept I'm in a minority, but there is no way the Audi is worth 5k more. People have paid that, so they obviously do. Just strikes me as blatant badge engineering and people have yet to cotton on.
Yeah, let alone VW, Audi's interior quality is at par or beats that of BMW and Mercedes-Benz! The A1 actually appears to be tiny and a bit front heavy, IMO, looks like an A4 with the rear-end chopped off! Also, the superb ZF 7HP and 8HP boxes are available only in the Audis right? I don't think VW has been offering those in any model.richard_leeds wrote:Having recently test driven comparable VW and Audi models, you can tell the difference in the quality of the trim, the materials, sound proofing etc...
The other thing I noticed is that an Audi is always smaller than the equivalent VW because Audi's are expected to be sleek and sporty. Compare Golf-A3, Passat-A4, and Tiguan-Q3. So not only do you pay more, you get a smaller car, albeit one that has a better quality feel.
Oh, it so is nt. This architecture is an evolved version of platform sharing concept. The US industry followed the one where only vehicles of a particular class could be developed using a particular platform, I don't think module sharing was there. Correct me if I am wrong. The MQB , though, will achieve inter-class platform sharing and reduced costs as the same production line will be able to produce multiple brand cars and car classes. It is the the latest 'Design for Manufacturing' technique. Also, regional demands can be met without having a massive plant with different lines.bhallg2k wrote:This sounds an awful lot like the strategy that led to the near-collapse of the U.S. auto industry.
But why on earth would BMW and MB share platforms? they would rather eat glass than 'share' anything even if they re about to crumble.JohnsonsEvilTwin wrote:I wonder what BMW and Mercedes could conjure together to counter the VW juggernaut? 1 series based A-Class in 2018?
S-Class based 7 series in a few years? It may just happen if VW continue printing cash the way they are.
...And with all this cash swirling around, why the hell dont they enter F1?
Mercedes is working in sharing platforms with Renault and BMW seems to be staying on their own, in terms of platforms, but is cooperating with other players in R&D and procurement.ds.raikkonen wrote:But why on earth would BMW and MB share platforms?
Audi is very clear on this. F1 is not offering them the "road relevance" they expect from Motorsport.JohnsonsEvilTwin wrote:And with all this cash swirling around, why the hell dont they enter F1?
No this isn't accurate I'm afraid, Desculpa.dumrick wrote:Mercedes is working in sharing platforms with Renault
We will see a Mercedes/BMW alliance in the next 5 years is my prediction. Not a merger, but a strategical alliance.dumrick wrote: BMW seems to be staying on their own, in terms of platforms, but is cooperating with other players in R&D and procurement.
DTM has what relevance exactly? So Audi is clear as mud on this.noname wrote:Audi is very clear on this. F1 is not offering them the "road relevance" they expect from Motorsport.JohnsonsEvilTwin wrote:And with all this cash swirling around, why the hell dont they enter F1?
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