This site is pretty much achieving what is in discussion here as not being achieved.
These guys put up about the only hard facts there are: the results.
There are interviews with drivers and team personnel, which maybe be spun a little by the interviewee but credit to the 'staff' of Formula 1, they are defiantly giving out more information, and more accurate information, largely because their is less to hide than a few years ago.
There are technical articles, some of which require co-operation from the companies under discussion, but are none the less enlightening.
And then they have a section with us lot de-bunking as many myths as possible (or re-enforcing them, but usually done in the belief that we are correct
) and countering many of the opinions published, even those featured on the very site which hosts us. Not only that but some of the forum content shares the front page!
I read my younger brother's uni dissertation the other day, he has just passed a pretty intensive media degree with flying colours and having tracked the climate for the last 4 years including time within a multinational media firm it was overwhelmingly obvious to him that greater amounts of feedback, the ease of giving feedback, and getting a valid response to that feedback (or interactivity if you prefer) is the single most important element in increasing the satisfaction of consumers of more traditional 'outbound-only' media. Talking to a magazine currently yields little feedback, no doubt it will one day, and if Autosport still exists by then it will surely incorporate this feature, however a quick visit to the Autosport website shows no forum topics under discussion displayed on the front page, when you enter the forum there is no shortcut to view active topics or recent posts, no related threads displayed at the bottom of the open thread etc. Also the visual style of the forum's is far less pleasing to the eye, to the point where it seems un-inviting. They have had plenty of time (and probably more money) to work on their own efforts and they are still a way behind.
To be fair to Autosport they have a hard job, in my humble opinion the look of THIS site and the navigation process are some of the most polished I have come across and the balance of content, interactivity and advertising are about as good as I have seen.
So hats off to F1T for getting the most things the most right! Perhaps the traditional media should be trying to pursue strong collaborations with existing web portals like this one, where the relevant skill set is in evidence on every pixel. It would at least make their consumers happier, even if the margins are not to their accountants liking.