roost89 wrote:It depends on what the sponsor is after I think.
If it's prestige, then I think it's best to go for a leader, say McLaren, Ferrari or BMW(soon anyway).
However if it's awareness of their product or brand, then air-time is what they're after. So it'd be a midfield attacking car.
I think there's more to it than that though
I was thinking of a similar question today. "How many of us use a product or brand that's sponsoring F1?" alas, that's possibly for another thread
mx_tifosi wrote:For the best 'bang for the buck' I would say that a mid-field team is a better option, since they provide a lot of action during races (tv exposure) and will most likely demand less money in sponsorship fees.
shotzski wrote:I've read from somewhere that Mclaren do not only money in their sponsorship deals, but as well as the know how or technological advancements of their sponsors (eg: BAE, Sun, CA). Do other teams do the same thing?
Speaking of sponsorship, what do you thing the reason behind Intel sponsoring both BMW and Toyota? Is it beneficial to do so? And aren't there supposed to be an agreement of exclusivity? Thanks!
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