On the back of their partnership announcement with Ineos, Mercedes AMG F1 have today revealed the new car livery for the 2020 Formula One season. The new partnership sees the new silver arrows featuring red highlights for the first time since Mercedes returned to F1 in 2012.
The launch event at the Royal Automobile Club in London featured the unveiling of a repainted Mercedes F1 W08, fitted with a 2019 front wing. The team's actual new car will only be revealed on 14 February.
Present at the event were Mercedes team boss Toto Wolff, along with Sir Jim Ratcliffe, Founder and Chairman of INEOS.
“Tapping into the unrivalled expertise and success of the Mercedes Formula One team to support our sporting ambitions across sailing and cycling is an exciting proposition for us,” said Ratcliffe.
“As with cycling and sailing, Formula One is a sport that successfully blends human and machine performance, so we are in a strong position to learn from each other. Collaboration and innovation is a key part of success across our sports teams, which is strengthened by this partnership with Mercedes.”
The collaboration is founded on three core principles: a shared belief that no limits should be placed on what is possible in performance; a desire for the technical excellence and winning cultural attributes of each team to be shared for the benefit of the three partners; and a belief that the best technical support enables great athletes to create the greatest racing moments.
The partnership will see the teams work together to develop and implement innovations in engineering, human science, simulation and data analysis, leveraging the human and technological capability that has delivered six consecutive double world championships in Formula One.
With the announcement, Mercedes joins McLaren, Williams and several other teams into building spin-off businesses as they try to leverage their racing technology towards other areas.
“The technological demands of Formula 1 mean we are well-placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components,” explained Mercedes Team Principal and CEO Toto Wolff.
Today’s announcement unveils a new division of Mercedes-AMG Petronas Motorsport, called Mercedes-Benz Applied Science (MBAS). Formed in March 2019, MBAS leverages the best of aerospace and motorsport technologies to deliver performance across the domains of land, sea and air. MBAS has been working with INEOS TEAM UK since August 2019.
“When Sir Jim Ratcliffe approached us with the concept of bringing together the three organisations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport,” said Toto. “We are very excited about this agreement’s potential in the months and years ahead.”
Also featuring on the car is AMD, thanks to another new multi-year partnership that sees the AMD logo on both sides of the cockpit of the team's 2020 car, on the drivers' race suits and team clothing and on the engineering station.
This new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams.