The French manufacturer Groupe Renault have today announced that it will rebrand its F1 outfit to Alpine F1 team for the 2021 FIA Formula One World Championship.
After uncertainty about Renault’s future at the pinnacle of motorsport, the French manufacturer has also committed to the long-term future of the sport by signing up for the new Concorde Agreement that will define the terms which the teams compete in races and how the television revenues and prize money is divided.
The Boulogne-Billancourt based manufacturer has now announced that it will change its name in Formula One. Starting from the 2021 season, Groupe Renault’s team becomes Alpine F1 Team, equipped with a Renault E-TECH hybrid engine.
The Société des Automobiles Alpine SAS is a French manufacturer of racing and sports cars established in 1955. The Dieppe based manufacturer is recognized for its records and successes in endurance and rallying.
Reflecting on the announcement, Groupe Renault CEO Luca De Meo said: “Alpine is a beautiful brand, powerful and vibrant, that brings a smile to the faces of its followers. By introducing Alpine, a symbol of French excellence, to the most prestigious of the world’s automotive disciplines, we are continuing the adventure of manufacturers in a renewed sport.
„We are bringing a dream brand alongside the biggest names, for spectacular car races made and followed by enthusiasts. Alpine will also bring its values to the F1 paddock: elegance, ingenuity and audacity.”
Following the announcement, Renault DP World F1 Team Principal Cyril Abiteboul said that „this change comes at a key moment in the trajectory of the team and the sport. Alpine brings a new meaning, new values and colours to the paddock with the spirit of competition from other worlds and French creative agility.
„These will be assets in the preparation of 2022 deadlines. The new regulatory and financial framework will establish the conditions for a fairer motor sport in its redistribution of revenues; simpler and progressive in its governance. The implementation of the "budget cap" will put an end to the expense race and will allow the signatory teams to be measured for their sporting value. Alpine has its place in Formula 1 and can challenge for victory,” the Frenchman concluded.