At the beginning of the 2021 F1 season, Formula One has announced the arrival of another new partner with Drive Coffee having been named as the sport’s official Coffee Provider.
Formula One revealed that Drive Coffee has been chosen as its coffee provider because of its “unparalleled commitment to the customer experience, quality, ethical sourcing and sustainability.”
Drive Coffee, headquartered in Colorado, was founded in 2017 and is present in over 30 countries including most Grand Prix host countries. The American company provides coffee claims that it provides coffee products “with a greater commitment to quality and nutrition than many of the existing mainstream brands, while delivering them in a way that created fun, informative and inspiring coffee experiences.”
As part of the multi-year partnership, the Drive Coffee will be served at each Grand Prix, including the exclusive F1 Paddock Club and Paddock areas, as well as other official F1® events outside of World Championship races. In addition to on-site presence at Formula 1 races and events.
Ben Pincus, Director of Commercial Partnerships at Formula 1® , said: “We are delighted to be announcing Drive Coffee as the Official Coffee Provider of Formula 1 ahead of the new season. Their high-quality product, relentless approach to improvement and passion for the sport will allow us to reach fans in a new way and provide them with the fuel to enjoy our longest season yet. We can’t wait for fans to try it!”
Alex Grappo, Drive Coffee CEO and Founder said: “The partnership with Formula 1 was a natural fit given the unwavering commitment on both sides to the shared values of excellence, performance, innovation, and resiliency. The unique environment of the last 18 months has made us more committed than ever to the Drive Coffee core values of keeping people fuelled, optimistic, and inspired even in the face of challenges and adversity.
"We have always believed that the way people start their mornings will set the stage for what happens in the days ahead. The confidence placed in us by Formula 1 with this partnership provides us the unique opportunity to now enable millions of Formula 1 fans to start every morning, and fuel each day, with an experience inspired by one of their greatest passions," Grappo added.