F1 introduces its own fragrance race collection

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Following the launch of the haute perfumery Engineered collection at the end of 2020, Formula 1 and Designer Parfums introduced the Eau de Toilette version of these incredible racing scents at the British Grand Prix.

The British Grand Prix was a weekend of excitement thanks to the introduction of the all-new Sprint Qualifying that spiced up the entire weekend format. Furthermore, fans returned in full force at Silverstone with a record crowd of over 140,000 on Sunday.

The Silverstone round of the 2021 F1 season also saw the launch of the new F1 Fragrance Race Collection with Freddie Hunt, son of Formula 1 legend and 1976 Formula 1 World Champion James Hunt, becoming its ambassador. Hunt, a racing driver himself, witnessed the fierce fight between title contenders Lewis Hamilton and Max Verstappen, first-hand at F1’s prestigious Paddock Club, where he welcomed an array of VIPs and celebrities to the new F1 Fragrances stand to discover and experience the latest Race Collection scents.

Commenting on his experience in his new role at the British Grand Prix, Hunt said: “It was a fantastic Grand Prix weekend; I very much enjoy being the new ambassador of the Official F1 Fragrances. The bottles look amazing and I really like the scents! The F1 Fragrances Race Collection contains five different scents, each matching a particular point in a F1 race. My favourite, Carbon Reign, captures the victory celebrations on the podium – the best moment of a race weekend!”

Hunt added that he particularly enjoyed the victory celebrations of the world-premiere of Saturday’s sprint race which brought back the winner’s laurel for the first time since the 80’s: “This is brilliant. It reminds me of my Dad - those iconic photos, taken by the top magazine titles of the time – celebrating his victory here in Silverstone, the big laurel around his chest, a champagne bottle and the trophy high up in the air!”, said Hunt.

More than once, approached by guests in F1’s own exclusive Paddock Club, Hunt told stories of his fond memories of his late father, and was visibly moved when learning that the winner’s trophy was an emotional tribute to ‘The voice of British Motorsport, legendary commentator Murray Walker’. “Even though I was just a little kid, I remember Murray, and especially his voice. I really liked him – him and dad were often fighting over the same microphone, but they were really good friends as well!”

He continued: “I really enjoyed meeting a lot of amazing people, chatting with Ghetts (British Rapper) and Ellie Bamber (Actor, BBC1, The Serpent) and talking perfume with Rahi Chaddah (model, influencer and beauty entrepreneur) and the Paddock Club DJs Andy Purnell and Martin 2Smoove was a new and interesting experience for me.”

Dilesh Mehta, Chairman and CEO Designer Parfums said “We are so pleased F1 fans were engaging massively with the fragrances at Silverstone. Some of the scents were sold out for a few hours during the weekend and we had such great feedback from everybody visiting us. We are looking forward to bringing the F1 Fragrances to all the races around the world to offer the F1 olfactive journey to all the Formula 1 enthusiasts.”