The Acura brand will make its return to Formula One after a decade-absence with Red Bull and AlphaTauri set to with Acura sponsorship in this weekend’s United States Grand Prix,
Honda’s North American high-performance brand had a regular presence at Canadian and US grands prix in the 1980s and 1990s, featuring on the visors of F1 legends Ayrton Senna and Alain Prost, but the last time the brand appeared in the sport was 14 years ago at the Canadian Grand Prix.
Now, thanks to Red Bull’s race-winning partnership with Honda, Acura will once again power back to the grid with Red Bull Racing Honda and Scuderia AlphaTauri at the Circuit of the Americas in Austin, Texas from October 22-24.
Acura branding will feature on the rear wings of the two team's cars and will also appear on the driving suits and helmet visors of Red Bull Racing drivers Max Verstappen and Sergio Pérez and Scuderia AlphaTauri drivers Pierre Gasly and Yuki Tsunoda.
Welcoming Acura back to Formula 1, Red Bull Racing CEO and Team Principal Christian Horner said: “As Honda’s high-performance marque in North America it seems only right and proper that Acura should be present at the pinnacle of motorsport, Formula 1 and we are delighted to welcome them back for this year’s United States Grand Prix. I remember Alain Prost winning the US Grand Prix in 1989 with Acura on his visor, so hopefully having the brand with us this weekend at the Circuit of the Americas will bring us the same result.”
Masashi Yamamoto, Honda F1’s Managing Director said: “It’s very special to have Acura become part of our partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix 2021. This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America.”
Emile Korkor, Assistant Vice President of Acura National Sales added: “I’ve been a huge Formula 1 fan my whole life, and as a kid growing up in Canada I remember when Acura appeared on the helmets of Senna and Prost at the Canadian Grand Prix. Motorsports competition is extremely important for a performance brand like Acura and we couldn’t be more excited about the partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for this race.”