Business: Things to know about the new logo on Red Bull's RB21

Marking the first partnership between a Formula 1 team and a major global private markets firm, Red Bull Raicng have announced a multi-year global partnership with Carlyle.

The agreement names Carlyle as Oracle Red Bull Racing’s exclusive investment management partner. The joint statement stressed that the collaboration will extend beyond sponsorship, with both parties highlighting their shared ambition to "leverage technology, data, and storytelling to broaden access to private markets and engage new audiences through the unparalleled global reach of F1."

"Both industries are experiencing periods of growth, powered by technology, fuelled by data, and reaching a broader audience than ever before.

"Formula 1 is expanding its global fan base and redefining engagement in one of the world’s most elite sports. Private markets are becoming increasingly accessible, creating new opportunities for investors worldwide," read the statement.

As part of the agreement, Carlyle branding will be featured on the Red Bull Racing's RB21 challenger and across key team assets, including the car chassis, drivers’ team kit, pit wall, and garage environment.

The partnership will be activated across the global Formula 1 calendar, with Red Bull providing Carlyle with a powerful platform to engage with clients, partners, and communities around the world.

Speaking of the announcement, Red Bull's team boss Laurent Mekies added: “We’re thrilled to welcome Carlyle to the team. Both of our organisations are built on world-class talent, bold thinking, and a drive to perform at the highest level.

"As an iconic firm in global finance, Carlyle brings a long-term perspective with an expansive network, and we look forward to building a powerful partnership on and off the track. Formula 1 demands relentless focus and precision, and we see clear alignment with Carlyle’s approach to investing.”

Reflecting on the new collaboration, Carlyle's CEO Harvey Schwartz commented: “Our industry is undergoing an extraordinary transformation, fuelled by greater access to private markets and growing interest from a new generation of investors.

"That same spirit of growth and inclusivity is reshaping Formula 1, as Oracle Red Bull Racing leads the way in expanding the sport to new audiences globally.

"This partnership unites two high-performing teams driven by innovation and excellence. We’re excited to partner with one of the most illustrious brands in global sport to engage new audiences and create long-term value together.”