Daimler Q2 loss - troubles ahead?

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NL_Fer
NL_Fer
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Daimler Q2 loss - troubles ahead?

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Daimler has made a 1.5 billion Euro loss in ‘19 second quarter.

https://www.autonews.com/automakers-sup ... uct-review

Renault looks ok, but Nissan has to lay off 10000 workers. FCA is ok too, but Italian losses are compensated by Chrysler profits. Honda is slowing down a little.

Is this nothing, or are there wordwide problems for carmakers building up? Any consequences for F1?

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SiLo
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Re: Daimler Q2 loss - troubles ahead?

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I work for Ford, I can confirm that its more of an industry wide thing right now, lower sales volumes, huge investment in AI and EV as well as software in the cars.

It goes in cycles really.
Felipe Baby!

NL_Fer
NL_Fer
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Re: Daimler Q2 loss - troubles ahead?

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Are lease companies involved?

Here there is a shift from buying new with cash money to leasing new or buying former lease car. The leasing companies are asking for discounts from manufacturers on sales, maintenance, etc.

Maintenance of an EV is only replacement of wipers, interior airfilter and cleaning the brakes.

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Pyrone89
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Re: Daimler Q2 loss - troubles ahead?

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NL_Fer wrote:
Wed Jul 24, 2019 7:37 pm
Are lease companies involved?

Here there is a shift from buying new with cash money to leasing new or buying former lease car. The leasing companies are asking for discounts from manufacturers on sales, maintenance, etc.

Maintenance of an EV is only replacement of wipers, interior airfilter and cleaning the brakes.
That trend maybe one of the reasons. The general population in Western countries is being faced eith fast raising costs of living with none or not enough pay raises to keep up. So more and morr people dont have the money for a new car.

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Zarathustra
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Re: Daimler Q2 loss - troubles ahead?

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Buying a new car has almost always been one of the worst ‘investments’ you could make- financially speaking.

It’s better not to own depreciating assets.

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loner
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Re: Daimler Q2 loss - troubles ahead?

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para bellum.

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Big Tea
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Re: Daimler Q2 loss - troubles ahead?

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With a very fitting sig too. You been waiting ? :D
One test is worth a thousand expert opinions

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loner
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Re: Daimler Q2 loss - troubles ahead?

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Big Tea wrote:
Wed Jul 31, 2019 10:56 pm

With a very fitting sig too. You been waiting ? :D
it became widely noticeable, every few days a piece of news about a slump.
para bellum.

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loner
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Re: Daimler Q2 loss - troubles ahead?

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Daimler faces up to $1.12 billion fine for diesel cheating, report says
https://europe.autonews.com/automakers/ ... eport-says
:lol: :lol: :lol:
para bellum.

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Pyrone89
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Re: Daimler Q2 loss - troubles ahead?

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loner wrote:
Sat Aug 10, 2019 8:47 pm
Daimler faces up to $1.12 billion fine for diesel cheating, report says
https://europe.autonews.com/automakers/ ... eport-says
:lol: :lol: :lol:
Didnt anyone tell the engineer the partymode was only meant for the racing team?

AJI
AJI
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Re: Daimler Q2 loss - troubles ahead?

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loner wrote:
Sat Aug 10, 2019 8:47 pm
Daimler faces up to $1.12 billion fine for diesel cheating, report says
https://europe.autonews.com/automakers/ ... eport-says
:lol: :lol: :lol:
Took them long enough...

How much does the F1 team cost?

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RZS10
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Re: Daimler Q2 loss - troubles ahead?

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In a recent interview Toto Wolff said they will stay in F1 long term since being in the sport would still generate around 3 billion US Dollars "marketing value" for Mercedes, AMG (the target customers being those who buy the performance models) and their partners.

If you take into account how the team's turnover has consistently increased over the years (until 2017, did not find numbers for 2018) and Daimler only had to pay roughly 30 million a year to dominate the sport any hopes they might lower their budget or even leave are will remain unfulfilled.

So if you want them to drop out, keep dreaming.

Jolle
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Re: Daimler Q2 loss - troubles ahead?

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RZS10 wrote:
Wed Aug 21, 2019 1:57 pm
In a recent interview Toto Wolff said they will stay in F1 long term since being in the sport would still generate around 3 billion US Dollars "marketing value" for Mercedes, AMG (the target customers being those who buy the performance models) and their partners.

If you take into account how the team's turnover has consistently increased over the years (until 2017, did not find numbers for 2018) and Daimler only had to pay roughly 30 million a year to dominate the sport any hopes they might lower their budget or even leave are will remain unfulfilled.

So if you want them to drop out, keep dreaming.
That is true, but only half the story. The 30-60 million is only for Brackley, the team itself but excludes AMG-HPE, where the PU's are build. The relative low increase of costs of operating a team compared to just be an engine suppler, is why Renault for instance decided to have their own team again, maximising exposure.

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RZS10
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Re: Daimler Q2 loss - troubles ahead?

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Yes i know that this excluded the engines but some of those costs get compensated by the customer teams and it still stands against the billions in marketing value ... and as you say, it seems to work for Renault and the contrary might be the reason why Honda still hasn't confirmed 2021+