Fil wrote:They didn't do anything spectacular with Brawn last year either.
This has been nothing outrageous or fancy as a launch that's for sure, but it is consistent with their 'lowest F1 budget' branding that they've been running with.
..altho the delay hiccup sure isn't as smooth as what Virgin are usually associated with.
Wasn't expecting anything outrageous or assumingly expensive!
Just a website with a fancy uncover video, loads of pics and a cool press release to happen all at one go.
Virgin didn't take full advantage of its marketing expertise, and they are very good at it