New logo for Lotus

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Not only did the Lotus F1 Racing Team announced their 2010 driver line-up today, they also revealed their new logo. The logo has been developed to represent the teams future and heritage. The team has designed a typeface which is progressive and bold, yet instantly fitting with the teams long and successful history.

Taking clues from the iconic Jim Clarke Type 49 the new 'DNA' device uses the Lotus colours in a recognizable form which is extremely flexible and will become a key element of the new team brand.