Peter Sauber and his team look forward to welcoming royalty to the paddock at the Circuit de Catalunya: the King is on his way – the Burger King, to be precise. Burger King Spain and the Formula One team have forged a partnership for the Barcelona and Valencia Grand Prix.
“We are proud to be appearing in Spain alongside the global brand of Burger King,” said Peter Sauber. “In Formula One, the vast restaurant chain sector has hardly been tapped.”
The quick service restaurant chain’s logo will appear on the side and nose of the C29 monocoque at the two Formula one events held in Spain.
Elías Díaz Sesé, Burger King® Iberia General Manager, commented: "To become Official Partner of such an established Formula One team allows us to share values such as passion for constant evolution, maximum quality in products and services and permanent innovation. An added benefit is the fact that you provide Formula One and Burger King fans with good times.”
He went on to say that "The presence of Pedro Martínez de la Rosa as a team driver is important, not only due to the fact he's Spanish, but also because he transmits certain values as a sportsman. His personality perfectly fits with the Burger King® brand philosophy: enthusiasm for his job, kindness, optimism, professionalism, and a whole-life dedication to his passion."Source: BMW Sauber