Formula One has announced that it has expanded its partnership with the DHL which will see the company remain the sport’s Official Logistics Partner in the coming years.
Formula One has confirmed the continuation of its partnership with DHL ahead of the 2021 FIA Formula One World Champiosnhip that is set to get underway at this weekend in Bahrain. The agreement means that DHL wwill continue to be responsible for shipping the greatest racing spectacle onthe planet around the world.
The extended partnership solidifies an increased commitment to Formula 1 and sees DHL increase trackside branding across the season, whilst continuing to feature prominently in the pit lane above the garages to support their involvement with the DHL Fastest Pit Stop Award.
Formula One has also confirmed that “the commitment extends off-track with an enhanced involvement in the rapidly growing F1 Esports Series and presence on F1 digital channels.” The logistics company will once again be offering two awards: The DHL Fastest Lap Award and the DHL Fastest Pit Stop Award for special achievements by drivers and teams.
Stefano Domenicali, President & CEO at Formula 1, said: “DHL are our longest standing Global Partner and we are delighted to have signed a long term partnership extension that demonstrates our strong and collaborative relationship .
For the past 16 years we have delivered on and off the track together and we are proud to be working with the world’s leading logistics provider as we look ahead to the biggest season ever for Formula 1.”
Arjan Sissing, Global Head of Brand Marketing at DHL Group, commented: “We are proud to continue our unique partnership for the years to come. Formula 1 has been delivering the ultimate in speed, precision and technology to its fans for over 1000 races and it is DHL who delivers Formula 1 across the globe.
“For more than four decades, our common values connect us with each other and made it possible to win any logistics races around the world, before the first tires touch the track. We are looking forward to defend our title in each of these races between the races.”
Ahead of our most ambitious season, we are proud to announce that the long standing partnership between DHL and @F1 has been extended! As Official Logistics Partner we could not be more excited to tackle the three triple-headers this season and see more #MomentsThatDeliver. #F1 pic.twitter.com/zn1EFaQ4je— DHL_Motorsports (@DHL_Motorsports) March 15, 2021