BWT joins Formula 1 as Title Sponsor of Austrian double-header

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Formula 1 has announced BWT, one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and the Formula 1 BWT Grosser Preis von Österreich 2021 at the Red Bull Ring, Austria.

At the two Austrian rounds of the 2021 FIA Formula One World Championship, BWT will use the iconic pink branding, that has become so recognizable within the sport, to spread its sustainability message further around the world. BWT – Best Water Technology – Europe's market leader in water treatment continues the mission to provide water of perfect quality for all purposes and everywhere in the world.

With its patented technologies, BWT enables people to drink water out of the tap, that is enriched with valuable minerals and trace elements such as magnesium, zinc and silica.

The sport announced that it is reinstating its commitment to combat the use of single use plastics within the community of teams, partners and promoters through the partnership with BWT.

Commenting on the announcement, Director of Commercial Partnerships at Formula 1, Ben Pincus said: “We are excited to announce that BWT will be our title sponsor for the Austrian double header, increasing their already strong presence within the sport.

"The circuit will be alive with fans against a backdrop of BWT’s pink and will be a bright and vibrant return for F1 in Austria. Both F1 and BWT’s sustainability agendas are fully aligned on eliminating single use plastics and we are pleased to be joining forces to use our expertise to tackle the issues important to the communities we visit while promoting the excitement on the track," Pincus added.

Lutz Hübner, CMO at BWT, said: “It is an honour for BWT to be part of the Formula 1 sustainability initiative and to become the Title Sponsor of both Austrian Grands Prix. With our unique and patented water treatment technologies, we can help to ‘Change the world, sip by sip’. Plastic waste, disposable bottles and their worldwide transport, as well as the associated CO2 emissions, must be drastically reduced.

"With BWT Bottle Free Zones, we realize this concept now also in cooperation within the F1 community. The joining of forces to increase the awareness as well as to fight for sustainability puts BWT and F1 perfectly together," he concluded.