Following on from the successful title sponsorship in Austria this season, Formula One has today announced that it has expanded its partnership with Best Water Technology (BWT), Europe’s market leader in water treatment worldwide.
BWT became the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and the Formula 1 BWT Grosser Preis von Österreich 2021 at the Red Bull Ring, Austria with the Austrian company continuing to spread its sustainability message further around the world.
The sport has now announced that it has entered into a multi-year partnership, that begins today with the partnership demonstrating the combined, and ongoing, commitment from both BWT and Formula 1 to combat the use of single use plastics within the sport’s community and drive lasting positive change.
As part of new the partnership, Formula 1 and BWT will be working collaboratively to achieve the combined goal of delivering a single-use plastic free paddock by 2025. The first step will see BWT provide its patented water solution technologies to the F1 community, including the Paddock Club and the Paddock, including reusable water bottles being provided to both those who work and visit those areas. BWT will also provide water stations, where bottles can be filled, allowing people to drink water out of the tap, that is enriched with valuable minerals and trace elements – ensuring lasting change sip by sip.
F1 fans, personnel and the teams will also see an extension of BWT’s iconic pink branding, more regularly, during the race weekend, showcasing the commitment of both parties to an important sustainability objective for the sport and BWT.
Commenting on the announcement, Ben Pincus, Formula One's Director of Commercial Partnerships said: “We are thrilled to be expanding our partnership with BWT and are excited to work together on a more strategic alliance to ensure we are both achieving our sustainable goals.
"Sustainability is hugely important to us as a sport and having BWT as an official partner demonstrates our commitment to making a positive change across our sport and we look forward to building on our exciting partnership," he said.
Lutz Hübner, CMO at BWT, commented: “Just in time for the Hungarian Grand Prix we are happy and proud to announce our strategic partnership with Formula 1 – becoming their Official Water Technology Partner. Our innovative and patented water treatment technologies enable Formula 1 to contribute to “Change the World – sip by sip” by using local water resources – filtered and mineralized with valuable minerals and trace elements like magnesium, zinc and silica.
"With BWT Bottle Free Zones we offer Formula 1 a sustainable alternative to single-use plastic bottles, unnecessary plastic-waste, transport as well as CO2 emissions. As the most important worldwide motorsport series, with massive reach, Formula 1 is the perfect platform for us to publicise both our mission and the concept of the Bottle Free Zone to a worldwide audience and urge as many people as possible to join our movement," Hübner concluded.