Williams Racing has confirmed a new partner with the arrival of Blackbird, an AI-driven Disinformation Intelligence Platform, as part of a new investment by Dorilton Ventures.
The Blackbird company which is backed by Williams Racing owner Dorilton was founded by a team of articifial interlligence. Its aim if to help organizations detect and respond to disinformation and manipulation that causes reputational and financial harm. The company states that the ability of its system enables organizations to proactively manage a new class of threats that were previously undetectable.
The Blackbird logo was first displayed on the nose and halo of the FW43B at last weekend’s Formula Russian Grand Prix.
Commenting on the announcement, James Bower, Commercial Director for Williams Racing, said: “We are delighted to welcome Blackbird to Williams as a partner of Dorilton Ventures. Blackbird’s platform supports companies in identifying and mitigating threats that could impact brand reputation, allowing them to always be one step ahead.
„As a Formula One team with a rich history and a progressive strategy to grow our digital and social channels, we recognise and value the importance of protecting the spread of misinformation online,” Bower concluded.
Wasim Khaled, CEO of Blackbird said: "Business leaders have faced a world of increasingly decentralized media, filled with threat actors leveraging both human and AI-enhanced tactics to disinform, misinform and create chaos and confusion.
„Until now, there has not been a next-generation platform to meet the challenges of understanding these narratives and actors that drive stakeholder perception.”
Daniel Freeman, General Partner, Dorilton Ventures added: “We are delighted to bring together two great Dorilton companies, both of which operate at tremendous speed in their respective missions. Blackbird is leading the race to tackle the pervasive threat of disinformation and digital manipulation, offering organizations the strongest protection available for their media intelligence and reputations,” Freeman added.