Formula E teams up with Fernando Alonso's Kimoa brand
Formula E and Kimoa have teamed up to create a new range of Formula E-branded sunglasses in two of Kimoa’s most popular and iconic shapes fusing style and sustainability.
FIA Formula 1 champion and creator of Kimoa, Fernando Alonso, revealed the new collaboration with Formula E, unveiling a new range of sunglasses. The glossy black frame of the Sidney model is made with bio-acetate, a biodegradable material. The design features polarized lenses in the Formula E electric blue with branding in the corner of the lens inside the arm.
The LA model frame in bright white and Formula E electric blue is made from the recycled PET plastic of three plastic water bottles and also features polarized lenses. Formula E and Kimoa’s commitment to sustainability is maintained in the eco-friendly packaging. Each pair of sunglasses is stored in a microbag made from recycled PET in a box with sleeve and informational insert that are all produced from recycled paper.
Commenting on the announcedment, Fernando Alonso, Founder of Kimoa, said: “All of us at Kimoa are excited to be collaborating with our friends at Formula E to create these stunning new products that are sure to become iconic in the paddock and beyond. Formula E proves with every race how world class motorsport and sustainability can powerfully co-exist.
"At Kimoa, we focus on the same outcome, proving that it’s possible to design and produce stylish lifestyle products sustainably. I’m looking forward to enjoying the rest of the ABB FIA Formula E World Championship season and can’t wait to see drivers and fans wearing the all-new Formula E x Kimoa sunglasses.”
Alberto Longo, Co-Founder and Chief Championship Officer, Formula E, said: “We are thrilled to launch the Formula E x Kimoa sunglasses just in time for our next race in the bright sunshine of Mexico City. Both styles are distinctively Formula E and look great at the track or city streets. Most importantly, Formula E and Kimoa share the same commitment to sustainability which is reflected in every part of the design, production and packaging process.”