Alfa Romeo reveals new partnership with Modere
The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as partner for the 2022 Formula One season.
Modere is an omnichannel, consumer products company that develops and markets beauty and personal care products that are clinically validated, U.S. EPA Safer Choice-approved, EWG Verified, NSF Certified, gray-water appropriate and formulated without the use of thousands of controversial chemicals and compounds.
The Modere logos will be recognisable on the team’s cars throughout the season.
Commenting on the announcement, Team Principal Frédéric Vasseur said: “Modere is a company with a culture rooted in innovation – something that applies to Alfa Romeo F1 Team ORLEN as well. We are pleased to welcome a like-minded company to our family and we’re looking forward to their support during what promises to be an exciting season of racing.”
Asma Ishaq, Chief Executive Officer of Modere added: “This partnership is a natural fit for both companies. As well-recognized global brands, both Modere and Alfa Romeo F1 Team ORLEN take our social and environmental responsibilities seriously, and we share a commitment to supporting the optimal health and well-being of the sport’s competitors, something that is critical to their performance and results.
"We look forward to prominently sharing the Modere brand directly with racing fans around the world and supporting Alfa Romeo F1 Team ORLEN over the course of the 2022 season," Ishaq concluded.