Ahead of the new 2022 F1 season, the Italo-Swiss outfit Alfa Romeo has announced that it will enrich the list of its sponsors with the arrival of Rebellion Timepieces.
The Swiss luxury watch brand, with its bold designs and no-compromises approach to quality, is no stranger to racing, with motorsport being at the heart of its mission – an integral part of its DNA.
Nowhere more than in motorsport, where beating the clock is a competitor’s raison d’être, precision in timekeeping is crucial. Rebellion Timepieces’ mission continues to be, since the day of its inception, one that puts the accent on quality, independence and passion – values that also animate Alfa Romeo F1 Team ORLEN.
Both brands embody Swiss precision, turning human expertise into mechanical wonders that offer extraordinary performance at the highest level – whether in a timepiece’s movements or on a racing track. Proudly independent, both Rebellion Timepieces and Alfa Romeo F1 Team ORLEN express their individuality as they work to challenge the status quo in their worlds.
The deal between Rebellion Timepieces and Alfa Romeo F1 Team ORLEN will see the Swiss watchmaker’s branding appear on the team’s C42 cars, as well as on the suits of drivers, Valtteri Bottas and Zhou Guanyu, and other team assets.
The Hinwil based outfit's Team Principal Frédéric Vasseur added: “We are delighted to welcome Rebellion Timepieces to the Alfa Romeo F1 Team ORLEN family. Rebellion is a brand steeped in motorsport and, just like our team, one that is proudly independent: they are not afraid to go against the grain, to go where others fear and to push the boundaries of what is possible – these are all values with which we identify. Rebellion’s pursuit of excellence is not unlike our mission as we aim to beat the clock every time we head out on track. We are excited to work with them.”
Alexandre Pesci, chairman of Rebellion Corporation, said: “Through this partnership, Rebellion Timepieces is very happy to be associated with two prestigious players in the automotive world who share our values and passion for the motor racing: Sauber Motorsport, the historic Swiss team and Alfa Romeo F1 Team ORLEN, the team that brought the first Chinese driver, Zhou Guanyu, into F1. We are happy to share this page of history with them.”