Alfa Romeo has announced a new partnership with crypto meme coin Floki which will see Floki’s distinctive branding feature on the rear wing endplates of the C42 cars of Valtteri Bottas and Zhou Guanyu.
The new partnership will expand Alfa Romeo's presence in the world of decentralised finance, one of the fastest growing markets worldwide, while also continuing Floki’s promotional efforts that have seen the brand advertised in mainstream media, international transport networks, and some of the world’s top football clubs.
FLOKI aims to disrupt the crypto industry by providing solid utility while leveraging the power of memes to ensure mainstream appeal and adoption. In an attempt to take crypto mainstream and empower people, FLOKI is developing a PlayToEarn NFT gaming metaverse named Valhalla, an NFT and merchandise marketplace, and a crypto education platform. FLOKI also has a goal of building schools in every underdeveloped nation of the world — with Floki-commissioned schools currently being built in four nations of the world.
Floki will also partner Alfa Romeo F1 Team ORLEN Esports in the forthcoming season.
Commenting on the announcement, Team Principal Frédéric Vasseur said: “Crypto and decentralised finance are some of the latest markets that have garnered attention in recent years, and they represent a huge potential area to grow business. We are proud to partner with Floki, one of the most innovative and engaging companies within this sector, for the 2022 season.
"Like Floki, we are innovators and we believe there can be a lot of overlap between our companies when it comes to principles and best practices, something we are very keen to explore.”
A spokesman for Floki commented: “Alfa Romeo and Sauber Motorsport are iconic names in world of motorsport. With Zhou Guanyu making his Formula One debut in 2022 as the first ever Chinese driver in Formula One, alongside Valtteri Bottas, it is going to be an amazing season and Floki is proud to be a part of this historic moment. Both Alfa Romeo F1 Team ORLEN and Floki are committed to the pursuit of excellence that leads us to proudly partner with the team during the 2022 Formula One season.”