Alfa Romeo confirms Nocs as the team's new partner

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Alfa Romeo has confirmed Nocs as its new official partner with the Swedish audio equipment producer set to provide the team with high-quality, professional devices developed for the most discerning ears in the world.

A brand devoted to professional DJs and serious audiophiles, Nocs specialises in creating exceptionally well-crafted earphones, headphones and speakers to produce the best possible sound in all settings. With a proven track record working with musicians, DJs and other artists, they bring together the art of music with the precision of technology – remaining on the crest of functional, high-quality design, by pushing themselves to design smarter and better, always fuelling the creative flame.

Team Principal Frédéric Vasseur said: “We are delighted to welcome Nocs to the Alfa Romeo F1 Team ORLEN family. Their work reflects very much what we do within our company – we are driven by passion towards technological excellence. Nocs’s refusal to settle for ‘good enough’, always pushing for refinement and a better product, is at the soul of what we do in Formula One and we are looking forward to exploring ways for our companies to work together.”

Commenting on the announcement, Daniel Alm, CEO and Founder of Nocs, added: “We are thrilled to be partnering with Alfa Romeo F1 Team ORLEN to gain invaluable feedback within the Formula One space. I watched a live race in Monaco in my twenties and, ever since, I’ve been fascinated with the sport and overwhelmed with respect for what these teams accomplish.

"Being there live is an unbeatable feeling that everyone should experience. Every element is so specialized, from the timing to the equipment, and we have so much to learn from this unique, demanding environment. We look forward to applying what we learn from the collaboration to continue to elevate the Nocs earbud experience.”