MSC Cruises has joined Formula One as a Global Partner for the 2022 season. The multi-year deal, which began at the Bahrain Grand Prix, will see Swiss-based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1.
The collaboration will bring some of MSC’s most technologically advanced and glamorous ships port-side during select Grand Prix weekends, enabling MSC Cruises’ impressive fleet to complement the high-end experience of Formula 1 and drive global visibility for its brand.
The Italian global cruise line hopes that it will be able to leverage Formula 1’s growing global fanbase to showcase its extensive offering of quality holidays at sea and bring the thrill of Formula 1 to MSC Cruises global audience as its ships sail to more than 100 countries around the world and host guests from over 185 nationalities.
As global leaders in their respective fields, MSC Cruises will also unite with Formula 1 to continue to drive towards sustainable change. Both companies have committed to becoming Net-Zero Carbon and are pioneering state-of-the-art environmental technologies and solutions.
Commenting on the announcement, Stefano Domenicali, President & CEO of Formula 1, said: “We are thrilled to announce MSC Cruises as a new Global Partner of Formula 1, bringing together two truly global brands.
“It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand,” he concluded.
Pier Francesco Vago, MSC Cruises’ Executive Chairman commented: “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way.
“We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds,” Vago added.