Williams to put future Gulf livery to a fan vote

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On the eve of the Monaco Grand Prix, Williams has announced that it will let fans decide the look of their car for the Singapore, Japanese and Qatar Formula One Grands Prix with a vote on four options in the blue and orange of sponsor Gulf Oil International.

The Grove-based outfit will offer a choice of four liveries inspired by Gulf’s iconic racing blue colourway alongside an orange stripe, but themed around the Gulf x Williams Racing partnership, including designs representing, Bolder than Bold, Contemporary, Visionary and Heritage. The winning design will appear on both FW45 race cars, the race suits of Alex Albon and Logan Sargeant and across team social media platforms over the Singapore, Japan and Qatar weekends.

There will be three rounds of voting, with round 1 opening on Friday 26 May. After the final vote, the winning livery will be announced on Wednesday 12 July and displayed on a showcar at the Goodwood Festival of Speed on the Williams Racing stand where fans can see the livery up close.

Williams revealed that it will involve fans with plenty of content, news and other exciting announcements all the way through to the Singapore Grand Prix.

Commenting on the announcement, Team Principal James Vowles said: “I’m excited to announce the livery vote as part of our partnership between Gulf and Williams Racing. The winning livery will showcase two iconic motorsport brands coming together. Our fans have the opportunity to create motorsport history with their livery decision, bringing this partnership to life. I can’t wait to see the winning design and watch the Williams Racing fans cheering the team on.”

Speaking of the unique livery, Guil Oil International CEO Mike Jones added: “Gulf’s iconic colours have created stunning liveries throughout motorsport history, and this year is set to be no different. We are incredibly proud to announce that a Gulf livery will be running on the Williams Racing cars at the Singapore, Japanese and Qatar Grands Prix in 2023.

"This project is all about giving fans control and placing them at the centre of our partnership with Williams Racing. We feel strongly that each theme and livery will go down extremely well and look forward to seeing which one the fans choose. We hope that Gulf and Williams Racing fans alike love this vote and get excited about their role in choosing the latest Gulf livery. This activation marks what will be an iconic moment for both Gulf and Williams Racing in motorsport.”