Just a day after the Austrian Grand Prix, McLaren have unveiled a special chrome-inspired livery for this weekend's Formula One British Grand Prix at Silverstone.
McLaren Racing and their Official Primary Partner Google have today unveiled a special livery at a media event at the McLaren Technology Centre in Woking, with Lando Norris, Oscar Piastri and McLaren Racing CEO Zak Brown in attendance.
The Chrome livery is a celebration of McLaren’s fan-favourite design which the team carried from 2006 to 2014. McLaren’s chrome era was defined by Lewis Hamilton’s momentous Driver’s World Championship in 2008, the same year in which Google launched its pioneering, super-fast Chrome browser.
Google Chrome is used across the team’s operations, supporting performance both at track and at the McLaren Technology Centre. Like Formula 1, the Chrome browser is centered on speed, reliability and security. The Chrome brand spearheads the livery takeover at Silverstone to connect McLaren fans with an iconic livery in the team’s history.
For the entire 2023 British Grand Prix race weekend, the Chrome livery will be carried on both MCL60 race cars. The team's race drivers Norris and Piastri will wear special race suits, with the Briton set to race with a dedicated helmet design and bespoke boots.
“It’s no secret that racing fans love McLaren’s classic chrome livery,” said McLaren Racing CEO Zak Brown. “Google Chrome wanted to bring back elements of this iconic livery to celebrate our team’s history at the British Grand Prix, and we’re excited to be able to give our fans what they want.
“I’m sure this livery will bring back great memories for many of our fans, and I can’t wait to see it out on track at our home race.”
Google VO Global Marketing Nick Drake said: “It’s been a privilege for the Google Chrome team to work with McLaren on bringing back elements of an iconic livery to inspire this takeover.
“We were delighted with the fans’ reaction to the branded wheel covers that introduced our partnership, and now Google Chrome is putting chrome back on the McLaren for its home race. We’re looking forward to Silverstone and hope all McLaren fans enjoy what promises to be a really exciting weekend of racing.”