Williams have presented the livery for their 2024 F1 car, the FW46 that will be driven by Alex Albon and Logan Sargeant in the upcoming 2024 F1 season.
The Grove-based outfit showed off the livery of their 2024 F1 car at a special launch ceremony in New York. The FW46 will sport a striking blue livery which, according to the team, “links Williams’ championship-winning heritage with its mission to return to the front of the grid”.
The 2024 livery is "a contemporary tribute to Williams Racing’s legacy, which includes nine Constructors’ World Championships, seven Drivers’ Championships and 114 race wins." The new car will be referred to as FW46, following the FW naming tradition introduced by legendary team founder Sir Frank Williams.
The team stated that "the livery seamlessly blends past glory with future aspirations to make history again, featuring a vibrant colour transition from Heritage Navy Blue to New Era Williams. A red and white pinstripe, reflecting Williams’ position as a British icon and inspired by historic cars from the 1985 FW10 driven by Nigel Mansell and Keke Rosberg to the 1997 Championship-winning FW19 piloted to glory by Jacques Villeneuve, is meticulously integrated for a classy yet powerful look."
The FW46 will make its track debut at a pre-season promotional filming day in Bahrain on 20 February ahead of the Official Pre-Season test, beginning on 21 February.
Starting his second year as Williams Team Principal, James Vowles commendted: "It is a significant milestone to unveil the 2024 livery at an iconic location in New York City. The FW46 has been the focus of the team for many months and there is still a tremendous effort going in from everyone at Grove to deliver our challenger for this year.
“As we look to build on the momentum from last season, we have a driver line-up in Alex and Logan that is capable of consistently fighting for points while helping lead our development for the future.
“Since joining Williams Racing a year ago, I’ve seen this team pull together to overcome a number of challenges and claim seventh in the Constructors’ Championship, which meant a great deal for everyone involved. We’ve also shown the world that we’re building the foundations for moving forward.
“We’ll continue to strengthen the team both on and off the track through improvements to our infrastructure, investing in our people, and attracting fantastic new partners like Komatsu.
“Of course, there’s still a long way to go on this journey together but I know our fans, partners and everyone at Grove HQ is pushing as one to create new history for this iconic team. It will take time, but everyone’s support is integral to help drive us towards success in the years to come. I’m looking forward to seeing what this season holds for us."
Speaking of the new car, Alex Albon added: “Coming off the back of a very positive year we’re hoping to build on our progress into 2024, working hard to make some good steps forward in performance.
"We’ve asked a lot of the team and the factory to get this car where it needs to be, and we’ve also slightly changed the philosophy of the car, so I’m interested to see if we can improve some of the characteristics it has historically had. It will require an adjustment in driving style but I’m confident it will be a change for the better.”
Striking blue 🔵— Williams Racing (@WilliamsRacing) February 5, 2024
Our 2024 livery, ready to take on 24 Grands Prix across the globe 🌍
Expanding on the new livery, Logan Sargeant: "After unveiling this great livery I’m now itching to get behind the wheel of the FW46 and keep developing as a driver. I’ve had a productive off season that has allowed me to prepare both physically and mentally for the year ahead. Taking the time to properly reflect on my rookie season, there’s been a lot of lessons learned and experience gained that can only benefit me as I enter this new season.
“I know my goals this year. I’ll be looking to build on the progress I’ve made since being a part of the Williams Racing family. I intend to help contribute more to the team’s success. Everyone at Grove has been working tirelessly to deliver the FW46 over the winter break. I can’t thank them enough for their hard work and the support they’ve given me. Hopefully we can achieve some great results together in 2024."
Moreover, Williams has also announced a new multi-year Principal Partnership with Komatsu, a leading manufacturer of construction, mining, forestry, and industrial heavy equipment. Komatsu is rekindling its relationship with Williams having enjoyed a successful partnership in the 1980s and 1990s, which included supplying gearbox components for the title-winning 1996 and 1997 cars.
Komatsu’s logo will feature prominently on the FW46 driven by Alex Albon and Logan Sargeant, as well as driver overalls and Williams Racing team kit.